Their competitor, Kellogg, generated nearly $12.923 billion in net sales for the year 2017. In 2018 General Mills made $15.74 billion in net sales. For the Boston Consulting Group (BCG) matrix analysis we will be looking at their cereals, baking products, snacks, yogurts, and ice cream. One of General Mills top competitors is Kelloggs. They sell their products in over 100 different countries, but 64% of their sales comes from North America.
General Mills is a food company with a wide array of different products. With that information we’re able to make smarter business decisions that can help grow the company overall.įor my BCG Matrix Analysis I chose to do it on General Mills. We are able to see how successful certain products/businesses are doing compared to the others. Boston Consulting Group (BCG) split the matrix into four quadrants, whichever quadrant the data falls in tells us important information about that data. This form of analysis shows the market growth and market share of different businesses, products, or lines of brand. The BCG Matrix is a method used by companies to see how well they are doing.